02
Mission

Our
Business
Strategy

01
Philosophy

Promotion and development of nature-based tourism, sustainable agriculture, and projects aimed at the conservation of natural heritage

Environmental education through the offering of hospitality, food and wine, and closecontact experiences with nature

New jobs in sectors with high growth potential, creation of innovative skills to meet an increasingly sophisticated demand

Harmony with the naturalistic management that characterises the WWF’s mission, in compliance with existing protocols, and in support of modern forms of conservation

02
Targets

Target

Create the first Italian group active in environmental conservation, who innovatively manages the challenge represented in the compatibility of the safeguarding of natural capital and economic profitability

Strategy

Natural Capital Italia S.p.A is a holding company that manages, coordinates, and finances investments aimed at the conservation of some of the most  beautiful nature reserves in Italy, covering an area of about 10,000 hectares

Business Model

When environmental sustainability is achieved by pursuing the main societal mission – namely the conservation of natural systems – economic sustainability will be developed through:
1. conservation-oriented services
2. experiences inside the Reserve
3. management models aimed at improving the protection of the present biodiversity, and at the same time favouring coexistence with the development and maintenance of a bio agriculture